Riz Boardshorts - The Vines Welcomes Sustainable Swim Wear Brand Riz

The Vines Supply Company is stoked to welcome ethical surf wear brand Riz Boardshorts to our brand portfolio. The aim for Riz Boardshorts is to offer a more soulful, sartorial, and sustainable approach to men’s swimwear. Elegantly tailored and ethically sourced, their shorts perform perfectly both in and out of the sea.


Back in 2009, two friends, Riz Smith and Ali Murrell, realised that there was the need for something new and different in the men’s swim and surf wear market. Riz had worked for many years designing swimwear for a number of global sports and fashion brands, and Ali had recently returned from sailing across the Pacific where he witnessed first hand the crisis of plastic pollution facing our oceans. Together, they set out to build a new board short brand that would create 'The most beautiful and sustainable swim shorts in the world'.


Riz Boaordshorts Founders, Ali and Riz


Based in London, Riz embrace the paradox and opportunities of designing swimwear in a city by drawing on London’s rich heritage of Savile Row tailoring and gentleman ideals, and blending them with a summery disposition and the influence of international travel. It’s always summer somewhere, and they’re proud to go by the moniker ‘The Tailors of Sunshine’.


Riz Board Shorts believe deeply in creating swimwear with soul. All of their shorts are made in Europe and in genuine, limited number batches. They do not and will not mass produce, ensuring the high quality required is met in every pair. Each short is digitally printed in the UK, allowing Riz to bring to life even the most intricate and colourful designs. Riz Shorts are built to last, making them better for the environment, and therefore more sustainable in the long term. Their shorts qre packed with substance, whether that be triple stitching the shorts for durability, or packaging the products in recycled boxes, and now recycled paper bags instead of plastic, Riz are dedicated to delivering uncompromising craftsmanship and quality.


We believe that true style lasts forever. Inspired by the idea of Savile Row for the Sea, our shorts have an 'old school' tailored feel and won't go out of style over night. At the same time, our use of the latest recycled fabrics and digital print techniques means our shorts maintain a contemporary edge.

We work with a small collective of hand selected artists and illustrators to come up with prints that convey our own unique 'British-Hawaiian style'. It is here we incorporate themes of endangered fish, flowers and insects that we hope will foster awareness and inspire appreciation for the natural world around us.


Riz Boardshorts Surf Style


Our oceans are littered with plastics. In an effort to do our part, every pair of our shorts are crafted from Eco-Friendly 100% recycled and recyclable fabric as well as being digitally printed in the UK using earth friendly inks. What's more, the pioneering Rizcycle scheme allows you to return your old shorts in return for a discount off your next pair, focusing the entire product life into a perpetual 360 degree process.

Shop the full Riz Boardshorts collection here


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