Hélas Spring/Summer 2021 Collection Is Available Now

The new Hélas gear we've got in is clean! As always, the French skate brand have brought us some tidy pieces. We're proud to bring some french influence to West Mids streets. The new tees are slick, including some new spins on the classic umbrella. For keeping you warm, they've brought us some real quality too: A hoodie, crew & fleece, each as divine as the last. Bright blue and yellow T-Shirts set the scene for summer, while you can find jogger & football jersey influence brought to the crewneck. They have even brought a bit of leopard print to the party.

As a bit of history for those that don't know, Paris based Hélas was created in 2011 as a cap brand and has now progressed to offer multiple collections of apparel and accessories throughout the year. Initially a discussion outside of a pub in London, the trio took inspiration from their surroundings at the time for both the name and signature umbrella branding. ‘Hélas’ meaning ‘unfortunately’ in French, represented the mood when rain fell, alongside the umbrella emblem that of course offers protection on such days. With an ongoing partnership with adidas skateboarding under their belt, seasonal releases from Hélas look to old school VHS tapes, classic sportswear styling and varying cultures for inspiration, resulting in an array of staple casual streetwear silhouettes adorned with colour focused graphics.

Check out the latest Hélas garms by clicking HERE


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