UK BRAND PROFILE: TRIBE ORIGINALS
TVSC speaks to Tribe Originals co-founder Jonny Golding to find out all you need to know about this unique accessories company...
TVSC: Hi Jonny! Thanks for taking some time out to speak to us. First of all can you tell us what you were doing before you created Tribe?
Jonny Golding: In a previous life I used to chase 15 guys and an oval shaped ball around as a pro rugby player.
TVSC: So it was quite a change in direction! Where did the idea and ethos for Tribe come from?
Jonny Golding: At Tribe we love nothing more than being out in the elements and enjoying nature. So we wanted to create a stylish and unique range of natural products for like minded people to enjoy.
TVSC: What inspires the designs for Tribe?
Jonny Golding: Pretty simple, the natural materials we use inspire us. When you pick up Tribe product it’s completely one of a kind with its own grain and story. We then set to work to make super stylish products for you to enjoy.
TVSC: Why do you choose to use all natural materials for Tribe products?
Jonny Golding: First of all, wood is a beautiful raw material and great to work with. When sourced correctly it is a renewable source and also uses no harmful chemicals to create. Once your Tribe product comes to the end of its life, they are recyclable. Oh and we must not forget how good they look too, Wood is Good!
TVSC: What is the company ethos?
Jonny: Tribe Originals products are born from nature, shaped by nature and aim to bring nature closer to people’s lives. We try and make sure a good part of our day is spent outdoors, whether that be strolling on the beach or grabbing a wave.
TVSC: What’s the most exciting thing about working with a brand like Tribe?
Jonny: The freedom to be ourselves and make the things we love. We are so passionate about each design and it’s awesome to see people enjoying them so much. That’s what makes us tick!
TVSC: What do you love about the surf lifestyle?
For us it’s not about the surf lifestyle as such. You see the ‘’Surf Lifestyle’’ can often be seen on busy and popular beaches, we just love nothing more than surfing away from the crowds solo or with a few good buddies. The pace of modern day life is so fast now so it’s nice to slow things down a little.
Stick us out in the wilderness with pumping waves and some beers and we will be happy as a pig in mud!
TVSC: What does Tribe have in store for 2016?
Jonny: Well you would have to swear yourself into the Tribe and take the initiation to get those secrets. What I can tell you is that we have some really exciting ideas and developments happening at Tribe HQ…..watch this space…..
TVSC: Which one of Tribe products is your favourite?
Jonny: Wowsers, good question! Well for me it would have to be the ‘’Two Moon’’ retro style sunglasses and the ‘’Bear’’ wooden watch. Tough call!
Two Moons wooden sunglasses - Tribe founder Jonny's pick!
TVSC: Where can we check out your videos and stuff?
Jonny: You can keep an eye on what the Tribe are up to on our social media accounts
TVSC: Thanks Jonny!